About the project

The current market is increasingly challenging for retailers given the challenge of online shopping. 308-318 Oxford Street contains a significant amount of retail space but there is no longer market demand for this scale to be provided.

Given this it is necessary to diversify the uses of the building to ensure it can be future proofed. The measures in this proposal aim to safeguard the attractiveness of this significant space on Oxford Street.

The proposed mix of uses retain as much retail floor space as possible and give additional options to visiting members of the public with gym and restaurant uses. The introduction of office space will also bring more individuals into the area to enhance and support businesses in the wider West End.

Unfortunately, due to the current public health situation we are no longer able to hold our planned public exhibition in person. The purpose of this digital consultation is to gain feedback ahead of our submission of a planning application to Westminster City Council.

You can view the full presentation boards here.

Once you have viewed the boards please let us know your opinion by clicking the ‘Have Your Say’ tab below.

Contact us

For more information or to contact the project team, please contact Nathan Parsad at nparsad@conciliocomms.com or call 07867 543 882.

The Proposals

Following initial conversations with Planning Officers at Westminster City Council, and thinking very carefully about the long term future of the building in an increasingly challenging retail environment, permission is being sought for an additional office storey by removing the 6th and 7th floors and rebuilding these together with an additional 8th floor and roof top plant.

Consistent with the recent planning permission there will be a gym at part basement and ground floor, a roof top restaurant and office use for part of the 3rd floor up to 7th floor. Retail use will continue for part of the basement, the ground, first, second and part third floors.

View the full proposals here

The Benefits

• A substantial retail offer would be retained on site;

• A very significant amount of retail area at basement, ground, first, second and part third floor can be retained for retail trading floor area accessible to the public;

• The introduction of other town centre uses diversify’ s the building’s offer with a gym, rooftop restaurant and offices which are likely to attract additional footfall and customers to the International Shopping Centre through a longer period of the day which may result in linked shopping trips;

• There is significant employment and economic benefit resulting from the additional office, gym and restaurant spaces proposed.


  1. Pre Application Meetings with Westminster City Council - Autumn/Winter 2019 Complete
  2. Online Consultation - April 2020 Complete
  3. Consideration of Comments - Spring 2020 Complete
View Full Timeline

The Team

Publica Properties Ltd

Publica Properties Ltd


PDP London Architects

PDP London Architects




Planning Consultant



Communications Agency

Where We Are